Making Your Own Breaks

Do you remember Alice in Wonderland? There's a great scene where Alice asks the Cheshire Cat, "Would you tell me please which way I ought to go from here?"

The cat replied, "That depends on where you want to get to."

If you'd like to measurably increase business, you must tell potential clients about yourself. You must have a "commercial" prepared and rehearsed to discuss your business.

Sincerity in the business world might have once been considered "corny", now it's a trait that is essential to good customer service skills.

Your commercial: Putting yourself in that picture.

Who knows your business best? You do! That's why it is imperative that you tell people your name, what you do, how you do it and how your business or service can enhance their lives.

The way you do that is by talking with people, going out of your way to make others feel comfortable, by asking questions and really listening to their responses. You'll be surprised at how genuinely easy it is to get more business by simply asking for it.

In Leads Club, we call this a "promotional." It is what we use when we have our "moment in the sun". It's that opportunity twice each meeting where we let others who may be able to help us reach our goals learn about who we are, what we do and how they can provide good business opportunities for us.

Your promotional should answer three questions:

1. Who are you?
   
2. What business are you in?
   
3. How does your business benefit your listeners or someone they know?
   

Leads Clubs offers Focused Networking Workshops to help you hone those valuable networking skills. Check out our website, Leads Club for more networking tips and information.