What Are Your Carrot Words?

In our chapter we are teaching carrot words, listening for carrot words and even passing on carrot-word leads.

What are carrot words, you ask? Well, you probably have heard these kinds of words yourself but didn't think of them in that way.

Picture, if you will, the produce section of your local supermarket where the carrots are. You are standing there and suddenly your hearing picks up on a conversation going on across the store. Your head snaps around (maybe a lead for the chiropractor) and your ears perk up looking for that person who uttered those magic words. You know instantly that one of the people involved in that conversation could use your product or service. Now the question is, "How do I introduce myself?" But beyond that. . .

More importantly, you have now learned your own carrot word. Now you have to discover and teach all of your carrot words to your fellow Leads Club Members so they can listen for them too. Of course, they won't be across the produce section but, when they hear some key words like "Buy", "Sell", "Transfer", "Relocation" or "Househunting" in a conversation with a friend, they will know that is a lead and that they can go ahead and qualify that lead for the Realtor in their chapter.

So carrot words are simply those key words that identify a need. You pick up on those words by being conscious of maximizing every contact and opportunity that arises in your daily round of activities to identify a possible lead, whether at the grocery store, while waiting for a medical appointment, getting food at a fast food restaurant, etc.

So, what are your carrot words?

(Article by Pete Doty, Southglenn CD, Colorado)